Social Media Filter Attracting Customers

February 12, 2024

We developed an engaging Instagram filter for Vapiano Netherlands.

The objective of the game is to score as many points as possible by collecting plates of pasta. This is not an easy task, as you must navigate through various obstacles while the scooter continuously speeds up.

This filter was shared across Vapiano's social media channels. Vapiano fans had the opportunity to win delicious Italian prizes by achieving a high score and sharing it on Instagram or Facebook.

  • 19,300 opens
  • Average user time is 1 minute and 25 seconds.

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